Wait till you experience Web 3.0! A holographic "virtual desktop" projected from your mobile phone into mid-air connected to a central server allowing you to access all your files anywhere/anytime...your phone becomes your mouse and an advanced voice-to-text application allowing you to speak what you want typed...holographic envelopes flying in/out simulating messages arriving and being sent...plus cats and dogs living together and discussing hairballs over dinner ;-)

Our team, at GoingOn Networks, deals with this everyday since we are by definition an "Enterprise 2.0" platform and actively selling to the market.

After we did our "soft beta" launch several weeks ago, we started pounding the pavement to sell our "private label MySpace" to companies and organizations. Through these discussions, we learned an incredible amount in terms of what companies want, expect, and don't know about. And we continue to learn.

Successful software firms will continue to concentrate on these core items in building enterprise software. The self-anointed luminaries will make grand statements about the next New Thing, come up with a fancy label and wax prophetically about how they help define a new category of software and service.

The rest of us will focus on value.

Saugatuck Technology used the term "SaaS 2.0" to describe a new phase for software-as-a-service where there will be less focus on cutting costs and more on process improvement.

Web 2.0 is just jargon. The 2.0 is people's hope's that they can make a million this time around having missed it the first time. There's nothing physically new or different, it's the same internet and the same audience.

A very insightful commentary.

I believe the critical aspect with Web 2.0 as opposed to Web 1.0 is simply accessability.

Resourceful developers have taken existing technologies (witness AJAX) and put them together in new ways that allow non-technical users to contribute their knowledge to the web without needing to understand the underlying technologies.

Trackback Added: All We Got Was Web 1.0, When Tim Berners-Lee Actually Gave Us We; The blogosphere flew into its usual uproar a few days ago when the inventor of the World Wide Web himself, the venerated Tim Berners-Lee, was recently recorded in a podcast calling Web 2.0 nothing more than a piece of jargon. There is little lo

I kind of feel like Microsoft is either dead, or its limbs are dying while its head remains talking. Meanwhile the little companies are nibbling at the carcass of what used to be its market share. But I could be wrong about that. After all, I am using Windows now. But then again, I am using little of Windows except the core OS: I use Firefox, Thunderbird, and Vim. The parts of Windows that I use could be handled by many other OSes.

If I were Microsoft, I'd be worried about the perfect storm of Web 2.0 rivals to Microsoft Office: Thinkfree, Zoho Writer, Writeboard, Google Writely, Rallypoint and JotSpot Live as Microsoft Word competitors, JotSpot Tracker, Numsum, iRows, Zoho Street as Microsoft Excel alternatives, S5, Zoho Show as PowerPoint contenders, ThinkFree, gOffice and Zoho Virtual Office as suite offerings.

I enjoyed the interview that Paul Graham did with TechCrunch.

I agree with most of what Paul says, in particular what he says about web 2.0 and developing products and services