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May. 17, 2008 01:09 AM
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MXDJ TOP LINKS YOU MUST CLICK ON ! AJAXWorld News Desk
Anthony Franco's AJAXWorld Keynote - "RIAs Are Only Valuable If They Are Useful"
EffectiveUI President explained the business value of RIAs in his AJAXWorld Keynote in March
By: RIA News Desk
Apr. 15, 2008 06:45 AM
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Most of what is being produced even by the best Web designers right now is not useful, said EffectiveUI President Anthony Franco in his morning keynote at the 5th International AJAXWorld Conference & Expo in New York City last month. Displaying a Starbucks Coffee site that he called "awful" and a Target.com site that he called "not navigable," Franco recounted how his hunt for bad experiences - sites not talking to their customers - led him to the conclusion that companies are in love with "shiny objects" rather than actual useful and engaging online experiences.
"Respecting the emotive element of an application is important," said Franco. The "simplicity mantra" (simplicity, simplicity, simplicity) is over-rated. Not everything we do today can or should be simple. "The iPhone is not simple. It is probably one of the most sophisticated devices ever built. But it is engaging." "RIAs enable engaging experiences," Franco continued. "That's what Web 2.0 should be all about, not just novelty. AJAX is good, but it is not good enough. Developers need to listen to their customers and the mantra should be use the right tool for the job. Flash is not always bad, Microsoft does not always suck: designers and developers need to collaborate, product managers need to figure things out along the way..." Franco's keynote was just one of the 90+ sessions, presentations, discussion panels, and keynotes that together made up the 3-day conference program of the 5th International AJAXWorld.
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From Application
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the world-class speaker
faculty at the 3rd
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